Sales & Marketing Strategies for Association - Built Training

Welcome to the hub of transformative solutions for associations, meticulously crafted by EVelop. Our focus is to empower associations through robust marketing training programs designed to bridge gaps and enhance member engagement. Led by Stacey, a seasoned professional with extensive expertise across various industries, we are committed to guiding associations in maximizing their potential and elevating their value proposition to members.

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The Unique Role of Associations

Associations hold a distinctive position within the professional world. They are often passion projects driven by a commitment to serve a specific group of individuals sharing common interests or industries. Members join associations with expectations of receiving support in several critical areas, including:

  • Advocacy and Industry Representation: Members look to associations to be their voice, ensuring their interests are represented at both legislative and industry levels.
  • Tailored Training Programs: Associations are expected to offer training opportunities that enhance skills and industry-specific knowledge.
  • Access to Reliable Resources: From financial services to janitorial needs, associations are seen as a trusted source for recommending quality third-party services.

The Challenges Faced by Associations

Despite their invaluable role, associations often encounter challenges that hinder them from fully engaging their members. These challenges include:

Engagement and Participation Gaps

Many associations invest heavily in developing comprehensive training programs funded by grants and other resources. However, there is often a gap when it comes to translating these offerings into active member participation. Understanding these disconnects is pivotal for any association wishing to thrive.

Differentiating Membership and Training Sales

Another common challenge is distinguishing between selling memberships and selling training. Each one requires a tailored approach and understanding the nuances related to each can significantly impact success rates.

How EVelop Can Help

With Stacy's extensive experience across multiple associations and industries, EVelop offers expert insights into solving these challenges. Here’s how we can assist:

Assessment of Training Modules

Sometimes the obstacle lies within the training modules themselves. Our team can conduct an in-depth evaluation to ensure that the content is effective, relevant, and aligned with the industry’s needs. Stacey’s past role as a lead instructional designer highlights her capability to not only revamp existing content but also create new, engaging material tailored to your association's unique requirements.

Identifying Disconnects

Through our consulting services, we identify potential disconnects, whether they're rooted in marketing strategies, the content quality of training modules, or misalignment with the industry’s current demands. This strategic approach facilitates targeted enhancements that can substantially increase engagement levels.

Innovative Marketing Strategies

EVelop’s commitment extends beyond analyzing challenges; we develop innovative marketing strategies aimed at increasing the reach and impact of your training programs. Our approach ensures your association effectively communicates its value to both potential and current members.

Success Stories and Proven Results

Stacey's notable achievement of 200% of target training sales revenue for an association underscores our capability to deliver transformative results. With her guidance, associations can unlock the full potential of their training offerings, thereby ensuring members are engaged and satisfied.

Building a Stronger Future for Your Association

Engaging members is crucial for the sustained success of any association. By leveraging our comprehensive solutions, associations can establish an enhanced framework that not only meets the demands of today’s industries but also anticipates future needs. Ultimately, collaboration with EVelop empowers associations to fulfill their mission of providing unmatched value to their members.

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Take the Next Step with EVelop

Are you ready to propel your association towards unparalleled success? Partner with EVelop and allow us to guide you through the process of harnessing the power of effective marketing trainings. Whether you're looking to fine-tune your current offerings or completely revamp them, our expertise is your greatest asset.

Reach out to Stacey today and let EVelop transform your association into a beacon of excellence.

Conclusion

Here at EVelop, we understand that associations are uniquely positioned to influence and uplift their members. Our focused approach to marketing training ensures that associations can seamlessly connect with their members, providing them with the necessary tools, knowledge, and inspiration to succeed.

Please do not hesitate to contact us for further inquiries or to schedule a consultation with Stacey. Let's embark on this journey to elevate your association's capabilities and member impact together.

Leadership Development

At EVelop, we are honored to offer two distinct styles of leadership development solutions, to meet you and your organization's needs. First, we offer a Plug-and-Play solution through exclusive membership with The Institute for Management Studies. Second, we offer a fully customized leadership development solution, with a structured and effective process.

Either approach is a great choice to deliver world-class training and wrap-around support to help leaders at all levels prepare to face the challenges that arise from managing diverse teams and meeting organizational goals.

Workforce Development Planning

In today's rapidly evolving business landscape, workforce development planning is not just a managerial task—it's an art and a science combined. It's the craft of sculpting an organization's most crucial asset: its people. At EVelop, we are passionate about partnering with businesses to decode this art and implement strategic workforce development planning that aligns with your vision and goals.

Manufacturing Environments Done Right

At EVelop, we believe that every manufacturing environment, from bustling assembly lines to quiet back offices, holds the potential for greatness. This belief is at the heart of our mission to revolutionize how manufacturing is perceived. Our philosophy is simple: when you understand what factors make an environment that individuals can thrive in, you empower innovation, productivity, and satisfaction both in the workforce and beyond.

LMS Selection & Implementation

As technology advances at breakneck speed, businesses across various industries face the challenge of efficiently managing their training processes. Here, we delve into the nuances of selecting and implementing the right Learning Management System (LMS) for your organization, guided by the expertise of our seasoned consultant, Stacey.

Building Your Training Dream Team

Building a dream training team isn't merely a nice-to-have—it's an essential investment in your company's future. Modern business environments demand more than just an HR professional juggling multiple roles. To truly thrive, companies must develop comprehensive training teams capable of navigating complex learning landscapes.

Fully Customized Training, Specifically for Manufacturing

At EVelop, we pride ourselves on providing bespoke training solutions tailored specifically to the nuances and unique demands of the manufacturing sector. In today's fast-paced industrial landscape, where innovation and precision are paramount, our custom manufacturing training programs are designed to ensure that your team is equipped with the skills they need, precisely when they need them. This approach not only enhances productivity but also empowers your workforce to embrace the future with confidence.

Instructional Design

Instructional design is not just a buzzword; rather, it's the science and art of crafting educational experiences that lead to measurable learning outcomes. It's a meticulous process that begins with understanding the goal of the training and working backward to develop engaging, effective educational content. Our approach at EVelop is simple yet powerful—recognizing the need for practical and relevant training, especially for those in technical fields such as manufacturing, where Stacey began her career.

Sales & Marketing Strategies for Association - Built Training

Our focus is to empower associations through robust marketing training programs designed to bridge gaps and enhance member engagement. Led by Stacey, a seasoned professional with extensive expertise across various industries, we are committed to guiding associations in maximizing their potential and elevating their value proposition to members.

Articles & Insights

It’s a time to come together – even if it’s not face to face!

Social distancing. Travel bans. Closing of schools. Stopping gatherings of 50 or more people. Closing restaurants and bars. Impending closures…

Now is the perfect time to invest in skill development

Did you learn everything you needed to do your job in school? Did you learn it all at one time?…

Starting a Business Right Before a Pandemic

EVelop is a labor of love. It was scary to think about leaving “corporate America” – with a salary, health…

What’s in a number?

Dirt on my hands. Paint on my arms. Transplanted flowers blooming. Fresh paint colors transforming an old house. Leveling out…

Yep. That’s Warren Buffett.

This past week I had the pleasure of working with an amazing professional that’s looking to further his career trajectory…

Is the Flame Flickering?

It’s September 2020. Sometimes it feels like time has stopped. Sometimes it feels like the world is tilting at a…

Where Have All the Critical Thinkers Gone?

Hot take. Thanks to FiveThirtyEight for the inspiration. Critical thinking is at an all-time low, it seems. Our reptilian brains aren’t equipped…

Thank U Next, 2020

As the lovely Ariana Grande put it – One taught me love One taught me patience And one taught me…

You’re Not Going to Be Everyone’s Cup of Tea, and That’s OK

Or, as I often say everyone has their own flavor of crazy, and you’ve got to find the ones you…

It’s Always About People.

I have a few sayings that you may have heard if you’ve ever worked with me for a while. People…

EVelop. Develop. Envelop.

EVelop is a woman-owned and operated training and consulting firm, based in Cleveland, OH. We work with organizations to build customized workforce development solutions that are practical and action-oriented. Our mission, our passion and our driving purpose is to connect our clients with the right solutions to grow their business, upskill their team, and provide the right growth and development opportunities to attract, engage and retain top talent. People are a company’s most precious asset. Investing in them is critical for a company to remain competitive in today’s fast-paced, ever-changing environment. Our greatest joy is to help our clients succeed. And we’ll do what it takes to make that happen.